David comes with over 24 years of extensive experience designing processes and business process improvement to enhance customer and stakeholder experiences. David is a certified Design Thinker from MIT Sloan. He has consulted and trained more than 100+ organisations in India and abroad which include companies like Aon Hewitt, Airtel, Prudential, First data etc. using the design thinkers creative mind-set to design innovative solutions, transforming process and user experience.

David is currently consulting organisations for business transformation using a blend of Design thinking, Innovation TRIZ – Theory of the Resolution of Invention-Related Tasks and DFSS- Design for Six Sigma. He is a certified practitioner of TRIZ Innovation by The International TRIZ Association at Level3.


  • David earlier led the Customer Experience and Business transformation teams at Reliance Infocomm for than 7 years. Here he was responsible to enhance customer promotion scores by re- designing processes from an “out side in” perspective.
  • David has also worked with Godrej appliances for more than 9 years participating in new product development processes and was key member is the development of the Pentacool range of refrigerators.
  • He has vastly travelled across the country to meet customers and identify usage patterns and empathy mapping. This was translated into accelerating the new product development process and reduction of field failures in Godrej Appliances.
  • He is certified as a TRIZ Level 3 Practitioner (Advanced Level) certificate issued by the University of Twente (The Netherlands) in affiliation with The TRIZ Training International Centre and signed by TRIZ Master ValeriSouchkov, co-founder of the European TRIZ Association (ETRIA) and ICG.

Linkedin Profile: https://www.linkedin.com/in/david-p-isaac-26937556