Design thinking is a popular process that is being adapted by several organizations and is a key factor to innovation. Although, we are all aware of the numerous success stories that have been produced from this process, not a lot of research has been conducted on the efficacy of adopting the method. This is why, Jeanne Liedka, a professor at the University of Virginia conduced a case bases exploratory study, exploring the different elements that contribute to the structure of this process and assessing how they have enhanced different organizations’ innovation performance.