Business Design – by the people, for the people

The importance of understanding people to solve consumer and business problems within the intersection between Design, Technology, and Business.


Design is a term that can be applied in many contexts. In this conversation, we will understand a little about the applicability of “design as a process”, which aims to understand people and their contexts of use to create or improve business models.
Any idea can turn into a good business, in this conversation we will take a few steps back to better understand the context of the problem and the people involved, and only after moving on to co-create business solutions and validate them in the real market.

At Tog Design we also care about interactions that happen offline, and that many technology solutions forget to consider them. These interactions are crucial to the success of many businesses.

In this webinar, you will learn design as a process through use cases with real projects, co-creating the user experience as well as business sustainability.

Meet Your Speaker

Rafael Daron, Founder @tog.design, teacher and facilitator in Design Thinking, Innovation, Service Design, Business Design, User Experience and Lean Startup & 2019 Mentor for the TiE QGLUE Design-Led Entrepreneurship Awards, 2019!

He is a business designer with 11 years of experience in designing business models for products and services.

A mentor in Startups acceleration programs, such as Sevna Startups, Startup Chile and Lisbon Challenge, and also worked on projects for companies such as Samsung, Giorgio Armani, Virgin Active, Adene Portugal, European Commission, Radio 105 Italia, CESAR.org, CISS Software and Services, Beta-i Portugal, Media Engine Italy, moviinn and Productized.

Brought To You By The TiE QGLUE Design-Led Entrepreneurship Awards, Delhi NCR – 2019!


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