A mind-set that sees problem solving as an iterating process between inventive thinking to analytical thinking.

The Knowledge areas are:

• Design thinking engagement model
• Drawing insights from stakeholder interactions
• Evaluation and selection of ideas post a creative process

The units of capability are:

• Double diamond and 5 H model
• Apply Empathy map and Journey map to draw insights
• importance and Difficulty matrix application

Concerned with understanding how people are impacted by a problem and see the problem from their perspective

The Knowledge areas are:

• Stakeholder mapping to identify the key stakeholder
• Discover insights from Interviewing process
• Framing the problem or challenge from a human centered perspective

The units of capability are:

• Understand and apply Stakeholder map and interlinking the influencers
• Framing the right questions for the stakeholder interview and conducting the interviews
• HMW statement Creation

The use of mapping and sketching to bring ideas into practical world. Creation of tangible visual and sensory experiences to test out ideas and concepts.

The Knowledge areas are:

• Understanding customer journey and extracting pains and gains
• Understand multiple types of prototyping and select the ones more appropriate to specific conditions
• Designing a prototype testing method and techniques to gather reactions.

The units of capability are:

• Customer journey mapping for stakeholders and generating insights
• Creation of concept poster and other prototypes and understand its various elements
• Prototype testing methods and its design

Comfortable in working with incomplete information and limitations imposed by business environment.

The Knowledge areas are:

• Identification and realizing that multiple stakeholders have very differing pains and gains and conflicts
• Selection of ideas by applying judgement using 3 dimensional frame of Business, Technology and User
• Generation and merging of multiple HMW statement to determine the best aligned to specific insights
• Generating and using out of box innovative ideas to build concepts or create better ideas or idea clusters

The units of capability are:

• Dot voting and heat maps creation to shortlist ideas
• Understand the method for framing multiple HMWs and merging them to carve out the best one
• Applying Design thinking guidelines during ideation phase related to suspended judgement.
• Applying the process of idea clustering

Incorporating feedback and lessons learnt to evolve an idea, concept or prototype.

The Knowledge areas are:

• Pitching a concept and incorporate feedback to refine it further
• Prototype testing with stakeholders and how to gather inputs to refine them
• Building upon each others ideas generated from Creative matrix and converting a wild ideas to a practical one

The units of capability are:

• Concept pitching and collection of feedback in the form of RTB
• Principles and process of prototype testing
• Understand and apply creative matrix to generate ideas, critique them and build upon each others’ ideas

A comfort level with presenting new unproven ideas for consideration. Failure is seen as a way of learning.

The Knowledge areas are:

• Creation of multiple concept posters and gathering feedback.
• Incorporating this feedback into the refinement of the concept or even scraping this
• Applying Importance Difficulty matrix to evaluate ideas in a structure manner.
• Reacting in a constructive manner to a finding that the ideas are all futuristic.
• Identification of right stakeholders, samples and personas to be interviewed or identified for interviews and prototype testings.
• Ability to go back and refine methods basis adverse findings

The units of capability are:

• Knowledge about Critique and how to use RTB. Method to refine concepts
• Application of Importance difficulty matrix to evaluate ideas and use inferences to refine ideas
• Understand the process of stakeholder identification, selection of samples and framing the interviewing questions

Understanding that solutions are developed in partnership and through engagement with others.

The Knowledge areas are:

• Principles to be followed during ideation.
• To think and create new ideas in a cross functional group using principles of suspended judgement
• Be able to co- create with customers and stakeholders as part of the team
• Collaborative approach while creating the journey map

The units of capability are:

• Apply principles of suspended judgement and participate in collaborative ideas first individually and in a group
• Understand team formation and the principles to co – create with end customers and stakeholders
• Best practices while creating journey maps along with the stakeholders and end customers to understand the current conditions fully

Candidate does not see obstacles as problems .They rather see it as an opportunity that can open up a whole new dimension of thought process.

The Knowledge areas are:

• Framing the HMW statement by taking an insight or a pain felt by the stakeholders
• Visualising an optimistic end state.
• Motivation techniques to help team members and self to gain inspiration from other industries who have already solved the challenge or have generated innovative solutions in their spaces
• How to search for a win – win solution which is simple and easy to deploy. This is with a strong belief that there exist such an ideal solution waiting to be discovered

The units of capability are:

• Methods to frame HMW and modify them to make it more aspirational and motivational through collaboration
• Understand how to draw inspiration from other industries with similar challenges
• Create innovation concepts for the problem at hand
• Combination of techniques like brainstorming, affinity grouping and creative matrix to generate great ideas