QGLUE has developed an skill assessment & certification to assess and recognize the Foundational skills in Design Thinking required for professionals to perform design and innovation activities in their current roles. The assessment facilitates in identifying the right mix of team members to work on a real project and provides a roadmap for upgrading their skills.


The Design Thinking Body of Knowledge (DTIBOK) is the prescribed aggregation of knowledge within the profession of Design Thinking & Innovation Management. The body of knowledge rests with the practitioners and academics who apply and advance it. The DTIBOK The systematic collection of activities and outcomes in terms of their values, constructs, models, principles and instantiations, which arises from continuous discovery and validation work by members of the profession and enables self-reflective growth and reproduction of the profession. This is the sum total of competencies an individual is expected to have mastered to be considered or certified as a practitioner.

The complete Design Thinking & Innovation Body of Knowledge includes proven practices that are widely applied, as well as practices that are emerging in the profession, including published and unpublished materials. As a result, the Design Thinking & Innovation Management Body of Knowledge (DTIBOK) is constantly evolving.

The Design Thinking & Innovation Body of Knowledge can be visualized into 8 core competencies.


The assessment focuses on 8 capability areas, and 25 skill areas. The focus capabilities for evaluation are:

A mind-set that sees problem solving as an iterating process between inventive thinking to analytical thinking.

The Knowledge areas are:

  • Design thinking engagement model
  • Drawing insights from stakeholder interactions
  • Evaluation and selection of ideas post a creative process

The units of capability are:

  • Double diamond and 5 H model
  • Apply Empathy map and Journey map to draw insights
  • importance and Difficulty matrix application

Concerned with understanding how people are impacted by a problem and see the problem from their perspective

The Knowledge areas are:

  • Stakeholder mapping to identify the key stakeholder
  • Discover insights from Interviewing process
  • Framing the problem or challenge from a human centered perspective

The units of capability are:

  • Understand and apply Stakeholder map and interlinking the influencers
  • Framing the right questions for the stakeholder interview and conducting the interviews
  • HMW statement Creation

The use of mapping and sketching to bring ideas into practical world. Creation of tangible visual and sensory experiences to test out ideas and concepts.

The Knowledge areas are:

  • Understanding customer journey and extracting pains and gains
  • Understand multiple types of prototyping and select the ones more appropriate to specific conditions
  • Designing a prototype testing method and techniques to gather reactions.

The units of capability are:

  • Customer journey mapping for stakeholders and generating insights
  • Creation of concept poster and other prototypes and understand its various elements
  • Prototype testing methods and its design

Comfortable in working with incomplete information and limitations imposed by business environment.

The Knowledge areas are:

  • Identification and realizing that multiple stakeholders have very differing pains and gains and conflicts
  • Selection of ideas by applying judgement using 3 dimensional frame of Business, Technology and User
  • Generation and merging of multiple HMW statement to determine the best aligned to specific insights
  • Generating and using out of box innovative ideas to build concepts or create better ideas or idea clusters

The units of capability are:

  • Dot voting and heat maps creation to shortlist ideas
  • Understand the method for framing multiple HMWs and merging them to carve out the best one
  • Applying Design thinking guidelines during ideation phase related to suspended judgement.
  • Applying the process of idea clustering

Incorporating feedback and lessons learnt to evolve an idea, concept or prototype.

The Knowledge areas are:

  • Pitching a concept and incorporate feedback to refine it further
  • Prototype testing with stakeholders and how to gather inputs to refine them
  • Building upon each others ideas generated from Creative matrix and converting a wild ideas to a practical one

The units of capability are:

  • Concept pitching and collection of feedback in the form of RTB
  • Principles and process of prototype testing
  • Understand and apply creative matrix to generate ideas, critique them and build upon each others’ ideas

A comfort level with presenting new unproven ideas for consideration. Failure is seen as a way of learning.

The Knowledge areas are:

  • Creation of multiple concept posters and gathering feedback.
  • Incorporating this feedback into the refinement of the concept or even scraping this
  • Applying Importance Difficulty matrix to evaluate ideas in a structure manner.
  • Reacting in a constructive manner to a finding that the ideas are all futuristic.
  • Identification of right stakeholders, samples and personas to be interviewed or identified for interviews and prototype testings.
  • Ability to go back and refine methods basis adverse findings

The units of capability are:

  • Knowledge about Critique and how to use RTB. Method to refine concepts
  • Application of Importance difficulty matrix to evaluate ideas and use inferences to refine ideas
  • Understand the process of stakeholder identification, selection of samples and framing the interviewing questions

Understanding that solutions are developed in partnership and through engagement with others.

The Knowledge areas are:

  • Principles to be followed during ideation.
  • To think and create new ideas in a cross functional group using principles of suspended judgement
  • Be able to co- create with customers and stakeholders as part of the team
  • Collaborative approach while creating the journey map

The units of capability are:

  • Apply principles of suspended judgement and participate in collaborative ideas first individually and in a group
  • Understand team formation and the principles to co – create with end customers and stakeholders
  • Best practices while creating journey maps along with the stakeholders and end customers to understand the current conditions fully

Candidate does not see obstacles as problems .They rather see it as an opportunity that can open up a whole new dimension of thought process.

The Knowledge areas are:

  • Framing the HMW statement by taking an insight or a pain felt by the stakeholders
  • Visualising an optimistic end state.
  • Motivation techniques to help team members and self to gain inspiration from other industries who have already solved the challenge or have generated innovative solutions in their spaces
  • How to search for a win – win solution which is simple and easy to deploy. This is with a strong belief that there exist such an ideal solution waiting to be discovered

The units of capability are:

  • Methods to frame HMW and modify them to make it more aspirational and motivational through collaboration
  • Understand how to draw inspiration from other industries with similar challenges
  • Create innovation concepts for the problem at hand
  • Combination of techniques like brainstorming, affinity grouping and creative matrix to generate great ideas


The Design Foundation Assessment evaluates an individual on 8 specific competencies and 25 skill elements. The assessment is offered to all participants attending the Certificate Program in Design Thinking (CPDT).

Completion of the assessment successfully is an essential step for securing the Design Foundation Certificate. Interested organizations can also use this assessment to identify the internal team’s capability on Design Thinking across 8 capability areas, and 25 skill areas.

This assessment is best suited for individuals involved with Design Thinking (DT) and Innovation as their core focus of the current work/project/program. Individuals aspiring for a career / movement into Design Thinking can consider taking this assessment, after attending Certificate Program in Design Thinking Training.  All individuals with the following functions/activities can undertake this assessment:

  • Innovation
  • Design Thinking
  • Product Management
  • Service Design
  • Strategy & Growth
The assessment is configured for 30 questions for 45 minutes. The pass mark is set for 75% on the total assessment. The test is required to be taken in one sitting and is normally available for a month from the date of receiving the access code.
  • 30 questions for each assessment
  • 45 minutes provided to finish the examination
  • 75% is the pass mark
  • 1 month validity from the date of receiving the access code
  • 1 assessment per attendee
At the end of each assessment, the individuals shall receive a individual assessment report for their personal reference.
  • Individual Assessment Report
Organizations who sponsor teams for the assessment will receive the following in addition to Individual Assessment Reports for attendees.
  • Organizational Role Summary Report
  • Organizational Learning Investment Plan
In case you are keen to get your team evaluated on their Design Thinking skills and competencies, we can help with customizing and offering this assessment for your teams. For special pricing on the corporate package for your teams send us a note.
Candidates who have attended QGLUE’s Certificate program in Design thinking CPDT are eligible to attempt this test. This program is conducted both in Live Virtual, Inhouse and Public mode. In order to know more about these programs please write to customer_relations@q-glue.com or Click here
Yes, you can retake this exam one more time with a charge. No further attempts are allowed after this. Both attempt are to be made within a month of activation of the test code. No extension in a time limit of 30 days is allowed.
Yes you can. You can reach out to support@q-glue.com with details on the team and the exposure they are currently having to Design thinking. Charges for a group activation of IDs would differ and will be communicated separately. But we would strongly recommend a Design thinking program before attempting the capability test.
No- we do not have any provision for trying the assessment before buying. Please refer to the Design Thinking capabilities against which the multiple choice questions are framed. On request we will share some sample questions for reference.
Currently, this is open to students attending Certificate Program in Design Thinking. In case you want to do this for your team, please write to us at customer_relations@q-glue.com.
Once you have successfully attended the CPDT training and cleared the exam we will issue a Digital Certificate of Participation in our CPDT program. To know more about our CPDT program reach out to customer_relations@q-glue.com. To earn the Design Thinking Proficiency certificate the individual will have to successfully complete a Design thinking project under guidance of QGLUE experts.
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