fbpx
Decoding Customers: Through the Lens of Ethnography & Design Research

Overview

How do we get into the mind of the customer? How do we understand why they do, what they do? Is there a way of decoding this?

In this detailed live webinar, we investigate and understand the need of immersions, which employ tools from Ethnography and Design Research. We also look at how these immersions can generate empathy and insights, as well as new ways of seeing.

This webinar will give us a flavour of how man-made culture can be decoded and how that influences behaviour. This in turn leads us to better understanding of, and a better strategy for, our end-users.

The webinar will help the participants to:

• Appreciate the process of immersive and visual research

• Re-look at the customer with new eyes and empathy

• Understand the synergies between Design thinking and Design Research

• Look at how decoding the customer can accelerate innovation and create differentiation for the organization

About Speaker

Anubha Kakroo Principal Design Coach, QGLUE

Anubha comes with around 20 years of rich experience in design consultancy, design strategy, brand consultancy, and cultural insights to decode markets and enhance stakeholder value. Formerly, Director: Design and Cultural Insights at Future Brands India Ltd. where her work involved using Design as a proto- resource for Cultural Mapping and Insights to make sense of the Indian People and the Indian Markets. Her work included unravelling the culture that is India, how is it changing, and what that means in the current economic scenario for businesses already established in India. She was also the Senior Brand Consultant for DMA Branding and is currently the Dean, Indian Institute of Art and Design. Her education includes Design Management, Strategy (Design & Marketing), Innovation & Branding at Brunel University, London.

qglue
1010 – 1012, Ansal Tower No. 38,
Nehru Place, New Delhi,
Delhi 110019
Contact Us

Phone:

qglue

India:

qglue

USA:

qglue

China:

Singapore:

1800-103-4583
+1 860-994-0030
+86-21-51314155
+65-6225-8139
Copyright All Rights Reserved © 2018
0
Book a Table. Bring along a Team and a Business Challenge. 
Attend Design Thinking Masterclasses. Apply to your Business Challenge. Consult Design Thinking Coach. { Repeat, for 4 weeks}
Leave with insights and Solutions and Design Thinking skills. Starting on the 30th of September!
Action learning session dates for India:
Sessions: 
+ weekly coach office hour
Book a Table. Bring along a Team and a Business Challenge. Attend Design Thinking Masterclasses. Apply to your Business Challenge. Consult Design Thinking Coach.
{ Repeat, for 4 weeks}
Leave with insights and Solutions and Design Thinking skills. Starting on the 30th of September!
Action learning session dates for India:
Sessions: 1st October, 8th October, 15th October, 22nd October 2022. + weekly coach office hour
Move Like a Startup,
Deliver Like an Enterprise.
It’s time for every employee to think like a startup founder.
Look out for new dates…
“Think Like a Start-up Game: Learn How to Think Like a Start-up by Applying Design Thinking Principles”
Move Like a Startup, Deliver Like an Enterprise.
It’s time for every employee to think like a startup founder.
8th September, 2022  |   15:00-18:00 IST
“Think Like a Start-up Game: Learn How to Think Like a Start-up by Applying Design Thinking Principles”