DEMYSTIFYING DESIGN THINKING

Today’s reality demands innovation and empathy for the customer from businesses. Customers are not only looking for the best service but also the best experience. Design Thinking addresses all pressing concerns and questions and divides insurmountable tasks into smaller doable tasks. Statistics and market research can give you certain insights, but spending time with the end-user, the insights become far more tangible. Failing fast and quickly through prototyping helps you eliminate weak areas. Design thinking breaks your preconceptions of what a good solution would be and unleashing new undiscovered possibilities. Leading you to a more desirable and human solution.

In this webinar we investigate and understand the approach for Design Thinking. We also look at how organisations have applied Design thinking for digital transformation, strategy, customer focus, and all the more to transform processes using a human centred approach.