Design Thinking For Marketing
About This Course
Design thinking is a strategic approach that prioritises customer needs above all else, providing organisations with a framework for radical customer orientation. This customer orientation is why design thinking is so important to marketers. That means design thinking is just as likely to influence marketing and branding as it is to influence market innovation or product differentiation. Marketing can learn a lot from design thinking– how to be agile, better, faster and more effective.
Marketing meets design most often in branding and service design, but is not limited to just that – Design Thinking can also be applied more broadly by the marketing team. This two-day program delves into the concepts of the Design Thinking by immersing you in collaborative exercises, dynamic discussions, relevant readings, and quizzes. Learn how Design Thinking can improve your Marketing Plan, develop engagement programs and brand experiences that are consumer-centered. Experience the power of Design Thinking to create a path to innovate, unveil new possibilities, and make a greater contribution to your organization’s marketing success.
Design should reinforce the brand
We need ways to enable our brands to live and breathe. To be permeable, more human. We need ways to empower our frontline branding and marketing people with tools to achieve this. Build your expertise in this workshop with specific design tools and methods, as well as understand the end-to-end human centered framework.
Start from the customer’s point of view
Design and marketing should work together to solve customer problems, which in turn should generate revenue.
Align various stakeholders and leaders towards a single purpose
Marketing should be involved in the prototyping and testing phases, to ensure that they have the right information ahead of go-to-market.
Create a culture of design and empathy in your organization
Design should be an equal partner with technology and strategy.
Enroll multiple disciplines in planning
Bringing together designers, developers and marketers will inspire greater creativity, sparked by better articulation of a project’s parameters and goals.
What will you Learn and Do At The Workshop
Importance of Design Thinking in Marketing.
Writing the Problem Statement.
Understanding Stakeholders and Users.
Personas, Empathy Maps.
Rethinking Marketing Journeys.
Ideation and Storyboarding.
Exploring Solutions from the Marketing World.
Future Scenarios and Moments of Max Impact.
Upcoming Workshops And Webinars
DESIGN THINKING: IDEATION PHASE
DESIGN THINKING BOOTCAMP
SERVICE DESIGN THINKING
WEBINAR: DESIGN FUTURES
Frequently Asked Questions
The workshop is exclusively for marketing professionals and it is essential to come with an open mind and be OK with ambiguity.
Laptop is desirable to have but not mandatory. There are no other requirements – software or otherwise.
2 days (8 hours each day).
Case studies, detailed presentations in classroom, Individual and group exercises and playback, games and field research.
Fast Facts About QAI
QAI is a leading global consulting and workforce development organization addressing Operational Excellence in knowledge intensive service organizations.
For More Information
Contact Us to arrange a call back on how our workshops can be of benefit to you and your organization.