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Design Thinking to Discover the Purpose of the Problem

Overview

Human centric design, user empathy are the fuzzy problems of the end user, that Design thinkers and experience designers are addressing or trying to address for most of the brands and business today. But we see a lot of great innovation projects and ideas fail due to its mismatch to what is core to the brand and the people making it happen. In this detailed live webinar we investigate and understand the approach to “WHY” should businesses and brands do what they do and how could business frame more holistic challenges for design innovation based on better understanding of who they are and desire to be. How could the base their future vision on decoding what emerging trends could do to the future behaviour and expectations of their user and solve for them. In QGLUE, we call it the third diamond.

Webinar Benefits

The webinar will help the participants to:
• Understand the empathy of a business that makes it a brand.
• Explore trends to generate behavior insight
• Help define the vision and the challenge better for a brand
• Understand the synergies between Design thinking and other approaches for brand creation
• Look at how Design thinking can accelerate change and transform / align the culture of the organization.

About the Speaker

Name: Nimesh Pilla

Nimesh comes with over 15 years of extensive experience in Experience Design, Service Design and Brand Strategy to enhance customer experiences and create stakeholder value through Business Innovation. Previously he was the Principal Design Strategist for IBM Ix for India markets, Head of Design Strategy at Future Group’s business Innovation Team and DGM Design at Godrej.

After his Bachelors at NID, Nimesh did his Masters in Strategic Design Management at Politecnico di Milano, Italy. Over the years he has consulted to numerous organizations large and small.

qglue
1010 – 1012, Ansal Tower No. 38,
Nehru Place, New Delhi,
Delhi 110019
Contact Us

Phone:

qglue

India:

qglue

USA:

qglue

China:

Singapore:

1800-103-4583
+1 860-994-0030
+86-21-51314155
+65-6225-8139
Copyright All Rights Reserved © 2018
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Book a Table. Bring along a Team and a Business Challenge. 
Attend Design Thinking Masterclasses. Apply to your Business Challenge. Consult Design Thinking Coach. { Repeat, for 4 weeks}
Leave with insights and Solutions and Design Thinking skills. Starting on the 30th of September!
Action learning session dates for India:
Sessions: 
+ weekly coach office hour
Book a Table. Bring along a Team and a Business Challenge. Attend Design Thinking Masterclasses. Apply to your Business Challenge. Consult Design Thinking Coach.
{ Repeat, for 4 weeks}
Leave with insights and Solutions and Design Thinking skills. Starting on the 30th of September!
Action learning session dates for India:
Sessions: 1st October, 8th October, 15th October, 22nd October 2022. + weekly coach office hour
Move Like a Startup,
Deliver Like an Enterprise.
It’s time for every employee to think like a startup founder.
Look out for new dates…
“Think Like a Start-up Game: Learn How to Think Like a Start-up by Applying Design Thinking Principles”
Move Like a Startup, Deliver Like an Enterprise.
It’s time for every employee to think like a startup founder.
8th September, 2022  |   15:00-18:00 IST
“Think Like a Start-up Game: Learn How to Think Like a Start-up by Applying Design Thinking Principles”