Design Thinking Process is a non-linear, iterative process that teams use to understand users, challenge assumptions, redefine problems and create innovative solutions to prototype and test.
The Design Thinking Process helps shift mindsets and places people at the heart of the experience. The Design Thinking Process involves generating, developing, testing, and refining ideas by keeping on dropping the worst until you have reached the best one.
This method of the business design thinking process is one of the most flexible, problem-solving, engaging, and innovative techniques to create new strategies, create opportunities and strengthen weaknesses.
“Design Thinking idea can help chart a path into the future.”
The Design Thinking Process consists of multiple interactions of the below-given loop – from Define through Discover to Develop and Deliver. The Design Thinking Process Loop consists of the Problem Space and Solution Space – each consisting of diverging and converging.
The concept of Divergent and Convergent thinking are two complementary methods of the design thinking process to explore ideas, work towards goals, and address challenges. In the design world – both approaches are necessary and lead to unique solutions for challenges that require exploration and creativity.
The Discover mode is the foundation of a human-centered design thinking process. This is where you empathize with users through Observation, Engagement, and Immersion.
The Develop mode is when you focus on idea generation and solution cracking. Design thinking for marketing teams usually incorporates techniques such as brainstorming to solve the defined problem and co-designing with others. This usually involves the process of “going wide” in terms of concepts and outcomes and exploring a wide and diverse solution space.
The Define mode is about crafting a specific and meaningful challenge. The goal of the Define mode is to come up with an actionable problem statement: your point of view. This involves analyzing the observations gathered in the Discover phase and defining the Human-Centered problem or design challenge.
The Delivery phase is getting ideas and explorations out of your head and into the physical world. A prototype can be anything that takes a physical form – be it a wall of post-it notes, a role-playing activity, a space, an object, an interface, or even a storyboard. The resolution of your prototype should be commensurate with your progress in your project including the design thinking for marketing.
The QGLUE Design Thinking Process course initiative was envisioned with the idea of accelerating innovation and helping deliver outcomes. We at QGLUE believe Innovation doesn’t happen through innovation theatre. It happens by design: by creating agile organizations, instituting an innovation management system, deliberating business design, instilling a design-driven culture, fostering entrepreneurship, and co-innovating with the world at large
Innovative organizations have relooked at ways of solving problems, altered their strategy and vision, and incorporated more iterative models such as Design Thinking Process to stay relevant. This design thinking for marketing has, in turn, led to happier employees, satisfied customers, and a contribution to shaping a better world on a sustained basis.
“Where you innovate, how you innovate, and what you innovate are Design Problems. When you bring the design thinking process into that strategic discussion, you join a powerful tool with the purpose of the entire endeavor, which is to grow. ”
COMFORTABLE WITH AMBIGUITY
Understanding that design thinking for marketing solutions is developed in partnership and through engagement with others.
HUMAN-CENTERED AND EMPATHETIC
Concerned with understanding how people are impacted by a problem and seeing the problem from their perspective.
A comfort level with presenting new unproven ideas for consideration. Failure in the design thinking model is seen as a way of learning.
The use of mapping and sketching to bring ideas into practical world. Creation of tangible visual and sensory experiences to test out design thinking ideas and concepts.
The QGLUE Competency Framework for the Design Thinking Process is based on the premise that competencies have a direct effect on the enablement of innovation. The Design Thinking framework defines the key dimensions of Design Thinking and the competencies and knowledge areas that are most likely to impact the performance of a design thinker.
The QGLUE Capability Design Thinking Assessment is based on the Design Thinking Competency Framework. This online assessment presents a set of 40 questions across 8 competency areas and 25 knowledge areas. This design thinking framework is used to analyze how companies sense and respond to emerging needs in order to create new value by adopting a design thinking dynamic capability.
The boom of the IT industry across the globe requires solutions that are innovative and fast-paced to match the demands and the development of the industry. Solving the customers’ problems requires intuitive thinking and understanding by observing exemplary use cases or scenarios that are developed by design thinking principles. The Design Thinking Process in this sphere also helps with rapid prototyping, results verification, consumer insights, short iterations, and an environment that allows working with cross-functional teams. Some of the problems solved through the design-led thinking process are:
The education sector can make the best use of design thinking by taking feedback from students on their requirements, goals, and challenges they are facing in the classroom. By working on their feedback, the instructors can come up with solutions to address their challenges. Some of the problems solved through design thinking in the education sector are:
The expenditure on healthcare by the government and the cost of healthcare facilities is growing by the day. Experts worldwide are concerned about how to bring quality healthcare to people at a low cost. Some of the problems solved through design thinking process are:
Design thinking in the finance sector function can be applied to the procure-to-pay process or financial reporting simplifications. Design thinking is not just a way of addressing customer expectations and integrating them into processes. It also reflects the multidisciplinary teamwork of people across different departments and responsibilities, who share their knowledge and experience. Some of the problems solved through design thinking in the finance sector are:
To address the challenges of the design thinking process in the healthcare industry players, together with clinicians, will have to get much better at innovation. Makers of next-generation medical devices will play a central role in this push for innovation. Such devices will be smart and context-sensitive, tailored to unique characteristics, and will need markets, patients, caregivers, and payers. To implement Design Thinking Process successfully in a med-tech company, leaders must define creativity as a top priority and insist that multidisciplinary teams are always used for development efforts. Some of the problems solved through design thinking are:
Organizational culture separates leading companies from laggards. Over a period when business goals do not align with original values, design thinking for marketing can be leveraged for ensuring organizational culture and values are percolated from top management to the bottom-most level. Design Thinking process will help in finding key issues with respect to current organizational culture and improvement ideas can then be prototyped and tested for an iterative way of cultural transformation. Some of the problems solved by design thinking in this domain are:
The Certificate Program in Design Thinking helps you experience the power of Design Thinking process framework to create a path of Innovation. The program covers fundamental principles of Design Thinking, the Design Thinking process steps, and awareness about the Design Tools used in Design Thinking.
Solve for X- Solve a Business Challenge using Design Thinking steps
Solve for X is a series of high-paced, intense, and time-boxed workouts. We draw from the best practices of design thinking to find innovative solutions for business challenges. Be it improving your existing ideas, uncovering bold new opportunities, or addressing urgent time-bound issues, Design thinking process will help you get all the support, guidance, and tools you need to create great results in less than 200 minutes.
Below is the list of some problem statements QGLUE helped organizations with
Are any of these your “X”? Would you like to solve it? Contact us to Solve for ‘X’ with the best Design thinking for marketing and innovation and to write your own design thinking success stories!