IMPROVING COMPETITIVENESS THROUGH NARRATIVE – BASED DESIGN THINKING
The most successful brands focus on users — not buyers. But how can established organizations shift their cultural mindset to from “what we sell” to “how we help”? What practices or processes can help employees at every level of the organization truly empathize with, and respond to, the challenges customers face? And, more importantly, how can organizations leverage that empathy and insight to improve decision making, unlock new business opportunities, and create more compelling and competitive customer experiences that bring those opportunities to life?