Problem Framing Workshop


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About the Session:

A 1-day, intensive workshop to give you all the necessary tools and knowledge for framing the right problem and making your Design Sprint a true success.

“Fall in love with the problem, not the solution” –  Uri Levine, co-founder of Waze.

Identifying the right problem up-front is crucial for any Design Sprint and we have seen many ambitious Design Sprints fail when the stage isn’t set properly or there is no common understanding of the actual problem.

We will help you take all the steps in the right direction and learn how to address relevant aspects of a problem, engage your team towards a common purpose and gain the confidence that you are tackling a problem worth solving in the Design Sprint


Why you should Attend?

  1. Identify and capture stakeholders’ perspective and assumptions
  2. Understand the customers’ needs, perception, and expectations
  3. Learn to frame problems into actionable design challenges
  4. Align the team on a common goal and purpose
  5. Gain the confidence needed to know you’re tackling the right problem worth solving in a design sprint


Who should Attend?

This intensive workshop is best suited for individuals who will run or facilitate Design Sprints in their organization and need to set the stage for a success or need to get stakeholder buy-in to run their next Design Sprint.
Product Managers / UX Designers / UX Leads / Researchers / Process Owners / Facilitators / Coaches/ Design Sprint Masters



  • Intro & ice-breakers
  • What happens when a problem isn’t well defined?
  • Different types of problems
  • Exploring the problem space
  • Lunch
  • Synthesize information
  • Problem Statement
  • Wrap-up


Meet your Design Coach:

John Vetan

John Vetan – Design Sprint Strategist & Co-founder Design Sprint Academy and New Haircut

John Vetan is an entrepreneur and digital enthusiast with over 15 years of experience bringing innovation into organizations. He has chartered the evolution of New Haircut’s Design Thinking process and currently, as founder and strategist at the Design Sprint Academy, is helping organizations around the world to use and adopt Design Sprints as an effective way to innovate. Over the past 2 years, Design Sprint Academy has developed additional training programs to complement the design sprint process, particularly centered on problem framing and train the
trainer. Design Sprint Academy also runs training session together with InVision and at Google’s own Sprint Master Academy.


Codruta Lucuta

Trainer & Collaborator Design Sprint Academy

As a trainer and human resources consultant Codruta dedicated her career to understanding the human nature and what teams need in order to perform. Over the last 14 years, she has facilitated hundreds of workshops for numerous multinational companies on different topics like Train the Trainers, Team Effectiveness, Team Coaching, Emotional Intelligence.




Frequently asked questions:

Q1. What are the prerequisites and eligibility criteria?
Ans: There is no eligibility criteria set for the course. But it is essential to come with an open mind and be OK with ambiguity.

Q2. What are the requirements for the workshop?
Ans: Laptop is desirable to have but not mandatory. There are no other requirements – software or otherwise.

Q3. What is the duration of the course?
Ans: 1 days (8 hours).

Q4. What will be the mode of training?
Ans: Case studies, detailed presentations in classroom, Individual and group exercises and playback, games and field research.



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