What does creating new products and services require? Sharp insights – which we can develop through carefully observing human behavior. Organizations often lose sight of human behavior’s dynamic nature and how it’s shaping the environment. This field study and workshop is an attempt to understand the silent components in everyday life, to decode behavior, and ultimately making our processes and products richer, more nuanced and successful. We look at the non-formal aspects of human behavior, to reveal why people do what they do. This understanding is critical to address and identify unspoken and unmet needs which can become a springboard for innovation.
- Analytically decode qualitative data to generate critical insights that could lead to massive and meaningful innovations.
- Understand consumers better and identify new spaces or unmet needs.
- Acquire methods to study human behavior and develop empathy.
Anubha has 15+ years of rich experience in design consultancy, design strategy, brand consultancy, and cultural insights to decode markets and enhance stakeholder value. Currently, she is the Principal Design Coach at Q-GLUE. Formerly, she was Head, Programmes, at British Council for India and Sri Lanka; Director of Design and Cultural Insights at Future Brands India Ltd; and Project Director & Senior Brand Consultant for DMA Branding. Anubha is a postgraduate from the School of Planning and Architecture, New Delhi. She did her Masters in Design Management, specializing in Strategy, Innovation and Branding at the Brunel University, London.
- Introduction and briefing- 1 hour 15 minutes Brief about the field trip: understand the tools and assignments.
- Field study- 2 hours 30 minutes The field study is about immersing oneself in this unique experience and developing an eye to capture the nuances of change. This initiative includes field visits to engage in interactions, converse with people in public and private spaces on the street, and make meaningful observations.
- Workshop and presentation- 3 hours When inputs from the field trip are analyzed, they might help us explain patterns in change and reveal insights about the fluidity and emergent nature of markets down-up.