The Design Sprint is a process for answering critical business questions through design, prototyping and testing ideas with customers. The Design Sprint is one of the “greatest hits” of business strategy, innovation, behavior science, design thinking, and more—packaged into a battle-tested process for teams to use.

Program Description

Developed at Google Ventures, the Design Sprint is a 5 phase framework that allows you to experience and execute innovation, where you get to solve for a REAL business challenge through designing, prototyping, and testing ideas with customers.

Offered in collaboration with the Design Sprint Academy, Berlin, the Design Sprint Master Certification is an end to end training cum certification program that qualifies you to run your own Sprints!

About the Session

The Sprint process shrinks what is normally a months-long development cycle, into five intensive days. Participants learn the Design Sprint tools and techniques to come up with innovative solutions to problem statements, explore how to set a meaningful challenge for a successful Design Sprint, and participate in immersive training on how to plan and successfully run a Design Sprint. Participants not only experience the transformative power of a Design Sprint but are also trained and certified as Sprint Masters!


01 Problem Framing
  • Learn how to address relevant aspects of a problem
  • Identify and capture stakeholders perspectives assumptions
  • Make sense of customer needs, perceptions and expectations
  • Engage your team towards a common purpose
02 Design Sprint 3.0
  • Understand customer needs, outline and map customer journeys
  • Work with constraints to spark ideas. Rally a team to get the most out of combined team expertise
  • Sketch innovative solutions in no time
  • Create an MVP
  • Test with real customers
03 Design Sprint Facilitation
  • Learn the Design Sprint ground rules & mindsets
  • Gain the ability to deal with disruptors: Prevention & Intervention
  • Manage conflicts & difficult group dynamics
  • Become self aware of your personal strengths & weaknesses
  • Confidently run a Design Sprint
Acquiring knowledge through reading books, articles, or watching online videos can qualify you as a Design Sprint Facilitator. But, to become a certified Design Sprint Master, you need practical experience and valuable Design sprint Design Sprint Master outcomes.
1. Get certified as a Design Sprint Master
2. Learn the ground rules and mindsets to run a Design Sprint with confidence
3. Sketch innovative solutions in no time and test the solutions with real customers
4. Identify and capture stakeholders perspectives and assumptions
5. Learn to be “designerly” in your approach to problem-solving
6. Learn to engage your team towards a common purpose
Frequently asked questions:

Q1. What are the prerequisites and eligibility criteria?
Ans: There are no eligibility criteria set for the course. But it is essential to come with an open mind and be okay with ambiguity.

Q2. What are the requirements for the workshop?
Ans: Carrying a laptop is desirable but not mandatory. There are no other requirements – software or otherwise.

Q3. What is the duration of the course?
Ans: 5 days (8 hours each day).

Q4. What will be the mode of training?
Ans: Case studies, detailed presentations in classroom, Individual and group exercises and playback, games and field research.

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