Businesses tend to analyze past events to predict and create reliable future results. But a bias towards consistent outcomes gets in the way of innovative disruption and market leadership. What helps you” stay ahead” does not necessarily help you “stay clear” (of potential competition).
Organizations need to blend the intuitive with the analytical, causing a paradigm shift in the way we explore, thus enhancing our ability to innovate. The journey from summoning innovation to manifesting it is indeed a long one.
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