Businesses tend to analyse past events to predict and create reliable future results. But a bias towards consistent outcomes gets in the way of innovative disruption and market leadership. And what helps you” stay ahead” does not necessarily help you “stay clear” (of potential competition).
Organisations need to blend the intuitive with the analytical, causing a paradigm shift in the way we explore, thus enhancing our ability to innovate. Journey from summoning innovation to manifesting it, is indeed a long one.