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What does your customer want next?
Learn to figure out what consumers are going to want before they do.
Our primer will provide you with the essence of trend spotting and the necessary tools & methods to accelerate your innovation.
ABOUT THIS
COURSE
The Trend-Driven Innovation (TDI) methodology developed by TrendWatching addresses a powerful, counter-intuitive truth to anticipate what people want next: “Stop looking at customers and start looking at businesses”. That means learning how to draw powerful insights and identify patterns from the way leading brands and disruptive startups – from Apple to Airbnb, Spotify to Swiggy – redefine customer expectations and create meaningful business opportunities.
This virtual instructor-led workshop has been designed to give you the basics of the Trend- Driven Innovation methodology by immersion in collaborative exercises, dynamic discussions, relevant readings, and quizzes. It has been divided into 3 sessions for an immersive learning experience.
WORKSHOP
BENEFITS
The Trend-Driven Innovation (TDI) methodology developed by TrendWatching addresses a powerful, counter-intuitive truth to anticipate what people want next: “Stop looking at customers and start looking at businesses”. That means learning how to draw powerful insights and identify patterns from the way leading brands and disruptive startups – from Apple to Airbnb, Spotify to Swiggy – redefine customer expectations and create meaningful business opportunities.
This virtual instructor-led workshop has been designed to give you the basics of the Trend- Driven Innovation methodology by immersion in collaborative exercises, dynamic discussions, relevant readings, and quizzes.
Trend-driven Innovation India report all set for launch”
The TrendWatching – QGLUE report amalgamates the basics of the trend hierarchy, trend framework and trend analysis based on crowdsourced insights from the participants of our previous trend- driven innovation workouts.
Get a sneak-peek into consumer trends and steal inspiration.
WORKSHOP
CURRICULUM
Day 1 (Modules):

  • Trend-Driven Innovation & Fundamentals of Trend Elements
  • Trend Framework- Global & Regional Trends
  • Trends Unpacked
Day 2 (Modules):

  • Using Trends to Shape Strategy
  • Consumer Trend Radar
Day 3 (Modules):

  • Consumer Trend Canvas
  • Trend-led Customer Journey Mapper (CJM)
  • Trend Department Best Practices
PROGRAM
ASSESSMENT
Assessment
Final Assessment
Individual final assessment in the form of MCQ Quiz after the program. Individuals can take max 2 attempts to attain a passing criteria of 70%
Who should attend?
Everybody!
Individual final assessment in the form of MCQ Quiz after the program. Individuals can take max 2 attempts to attain a passing criteria of 70%
Certification
Participation Certificate
A “Certificate of Completion” will be given after finishing the final assessment
ENROLL NOW
FOR OUR UPCOMING BATCH
Trend-Driven Innovation
Certification
18th February – 25th February – 4th March 3 Sessions | 3-4 hour each Thursday
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