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Trend-Driven Innovation
Overview

Change is happening faster than ever – new products, services, experiences are being launched at a dizzying pace. Covid-19 has also turned the world upside down. Amid all these, businesses are trying to answer the question “what will my customers want next?”.

In this webinar, we are bringing in Nathania Christy to discuss Trend-Driven Innovation, a tried-and-tested methodology, trusted by 1000+ global brands. Trend-Driven Innovation has helped global giants like Starbucks and Spotify turn overwhelm into opportunities. Learn the counterintuitive secret to anticipating what your consumers will want next and unlock deeper insights to drive meaningful innovations for a post-covid world.
About the Speaker

Nathania Christy
Head of Global Insight Network. TrendWatching

Nathania manages TW:IN, a community of 1000+ trend professionals from over 50 countries. A published author and engaging speaker, she delivers keynotes and workshops on trends and innovations for global conferences and clients including Beiersdorf in Jakarta, Inside Retail in Hong Kong, Hufvudstaden in Stockholm, and Danone in Singapore. Nathania lectures regularly for academic institutions across Asia, such as the National University of Singapore, University of Melbourne, and SASIN MBA Thailand
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