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WEBCASTS

Please find below a selection of our recent webinars on emerging trends in design led innovation.
Learn from design and innovation heroes who are shaping the cusp of global trends.
Our webinars are brain-candy for those seeking mind-blowing inspiration and
looking for creative ways to construct business success.

01 Problem Framing – Solving the Right Problem

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06th May, 2020
By David P. Isaac
We typically find that nearly half of all corporate innovation journeys fail due to non-alignment of the initiative to a broader strategic objectives and a clear difficulty in articulation of measurable business outcomes. The basic question strategic leaders are grappling with is which business challenges are to be addressed using a corporate innovation drive and Design thinking / Sprints.

02 Brand Experiences That Change How People
Feel, Think & Act

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28th May, 2020
By Antony Parham, Executive Creative Director, Imagination, London
Crisis restores meaning, innovation and creativity.
Brands need to engage in a human centric way, now more than ever. In this webinar we will walk through how to use human centered design in transformation strategies, transform cultures with innovation and design for everyone, everywhere. Join us for a collaborative discussion on how brands can succeed in a world of continual disruption and will use brand experience examples that will be a mix of Imagination’s work and global best practice including those in India.
The topics will cover all aspects of brand experience from consumer insights, experience strategy and best practice experiential design across multiple sectors and touch points blurring the physical, digital and human.

03 Business Model Design: Combining Strategy
with a Design Mindset

6

9th April, 2020
By Ajay P, Practice Head, Business Design, QGLUE
Business design amalgamates strategy with design to create unique value generators for organizations. At QGLUE, Business Model Innovation (BMI), is a key element in business design practice. Innovative business models are the primary building block organizations must integrate to win a competitive edge in the marketplace.
Our webinar offers a quick preview of the successful BMI approach. Ultimately, we utilize a hands-on process to break down, analyse and reinvent organizations systematically. The session is packed with critical pointers that will help business teams experiment with Revenue & Business Modelling – Visualization and Approaches, Innovation Patterns and Tactics, Insights on BMI opportunities , Process Innovations, Network & Channel Innovation, Q&A on Contextual Application and more.

04 Trend-Driven Innovation

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21st April, 2020
By Nathania Christy, Head of Global Insight Network, TrendWatching
Change is happening faster than ever – new products, services, experiences are being launched at a dizzying pace. Covid-19 has also turned the world upside down. Amid all these, businesses are trying to answer the question “what will my customers want next?”.
In this webinar, we are bringing in Nathania Christy to discuss Trend-Driven Innovation, a tried-and-tested methodology, trusted by 1000+ global brands. Trend-Driven Innovation has helped global giants like Starbucks and Spotify turn overwhelm into opportunities. Learn the counterintuitive secret to anticipating what your consumers will want next and unlock deeper insights to drive meaningful innovations for a post-covid world.

05 Intrapreneurship: A Viable Innovation Strategy!

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17th March, 2020
By Jan Kennedy
Large organisations are increasingly turning to intrapreneurship or “corporate entrepreneurship”. This means tapping into your most entrepreneurial employees and developing them into top innovators that can go way beyond just Design Thinking and creativity sessions. Effective Intrapreneurship is a journey that needs to be understood and mapped out from the get go in order to avoid epic failures.
In this webinar, Jan Kennedy reveals key lessons learned (from giants such as Bayer, Allianz, Telkom Indonesia, BMW etc.) on how they have started and scaled their intrapreneurship development activities. This session will leave you inspired and informed about your role in making innovation sustainable and scalable.

06 Back of the Napkin (BOTN™) –
Solving Problems with Pictures

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31th March, 2020
By Goh Ai Yat, BOTM™ Principal Course Leader in Asia, for Digital Roam Inc. (US)
A picture is worth a thousand words. Many business leaders are replacing complex presentations with simple drawings in order to convey a strong message that sticks. A refreshing change from traditional proposals and bullet points, Back of the Napkin (BOTN ™) is a powerful new method to communicate ideas through visual thinking. This bold methodology teaches delegates to crystallize ideas by sketching diagrams. BOTN ™ proves that grabbing a pen and paper to draw the good old way can be more effective than delivering verbal information.

07 Using Design Sprint for Accelerated Innovation

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18th Jan, 2020
By David P. Isaac
Today’s reality demands innovation and empathy for the customer from businesses. Customers are not only looking for the best service but also the best experience. Design Sprint addresses all pressing concerns and questions and divides insurmountable tasks into smaller doable tasks. Statistics and market research can give you certain insights, but spending time with the end-user, the insights become far more tangible. Failing fast and quickly through prototyping helps you eliminate weak areas. Design Sprint breaks your preconceptions of what a good solution would be and unleashing new undiscovered possibilities. Leading you to a more desirable and human solution.

08 Being DESIGN-LED & PRODUCT FED

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12th Nov, 2019
By Dean Meyers
In a Design-Led business, the Customer’s interests and needs comes first. But in order to move swiftly from discovering customer needs through producing a feature to be tested and marketable, everyone needs to agree that this is both worth the technical debt and has value that can be measured. Getting the business groups to talk to the design and development groups in a common language is often where innovation hits a bottleneck.
This webinar is directed for anyone on either side of the table to find a way to meet and agree on how to define a KPI (key performance indicator), starting as early as in the UX/Design phase, with practical ideas on how to come to agreement on what is of value to a Design-Led business that uses Design Thinking to guide their culture and their work.

09 Business Design: For The People By The People

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5th Nov, 2019
By By Rafael Daron
Design is a term that can be applied in many contexts. In this conversation, we will understand a little about the applicability of “design as a process”, which aims to understand people and their contexts of use to create or improve business models. Any idea can turn into a good business, in this conversation we will take a few steps back to better understand the context of the problem and the people involved, and only after moving on to co-create business solutions and validate them in the real market.At Tog Design we also care about interactions that happen offline, and that many technology solutions forget to consider them. These interactions are crucial to the success of many businesses. In this webinar, you will learn design as a process through use cases with real projects, co-creating the user experience as well as business sustainability.

10 Marketing Your Products For Success!

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October 31, 2019
By Dan Levy

This webinar is targeted at business owners, startups, and entrepreneurs. During raising, funding and build we often forget that this is when we have the most control over all of the pieces. Sure raising, getting the thing built is tough, in fact, let’s be honest, it can be horrible.
However, the rubber really hits the road once you ship. Then a whole new set of variables are introduced; customers, channels, marketing, and competition. Good strategy is all about being smart. It is not just what you do, but also what you don’t do that will ensure success. As a startup, you don’t have infinite resources. You can’t do everything for everyone, you need to batten down the hatches and focus on those metrics that matter, as well as your initial mission of making the world a better place.

11 Decoding Customers:
Through the Lens of Ethnography & Design Research

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June 12, 2019
By Anubha kakroo

In this webinar we learn to delve deeper inside the mind of a customer. We investigate the role of immersions in understanding the customer’s essential wants and motivations.
Immersions employ tools from Ethnography and Design Research, and are useful for generating empathy and insights, as well as new ways of seeing.
We are introduced to the essence of decoding man-made culture, and subsequently applying it to get a better understanding and strategy for the end-user.
After the webinar, we will be able to better comprehend the synergies between Design Thinking and Design Research. The webinar aims to reiterate the fundamental principle of Design thinking– which is to use deep customer insights for accelerating innovation and creating differentiation for the organization.

12 Design Thinking to Discover
the Purpose of the Problem

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May 14, 2019
By Nimesh Pilla

This webinar aims to help participants to understand the empathy of a business that makes it a brand. We learn how better understanding of who they are and desire to be, helps businesses to frame more holistic challenges for design innovation.
Exploring emerging trends can also help businesses to decode the future behaviour and expectations of their user, and solve for them accordingly.
For brand creation it is important for organizations to understand the synergies between Design thinking and other approaches.
At last, Design thinking, when optimally performed, can cause accelerated progress and cultural transformation in an organization.

13 Building a Culture of Innovation

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Feb 28, 2019
By Jon West, LUMA Institute
Innovation has become an imperative for most organizations, and it can no longer be a skill practiced by a few people in a few places…it’s a job for everyone, every day.
In this webinar learn about the approaches leading organizations are adopting to scale a culture of Innovation:

• Introducing new skills across the workforce
• Integrating existing processes and methodologies
• Accelerating application and measuring impact
• Embedding in the culture and enabling self-sufficiency

14 IMPROVING COMPETITIVENESS THROUGH NARRATIVE
– BASED DESIGN THINKING

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Aug 29, 2018

The most successful brands focus on users — not buyers. But how can established organizations shift their cultural mindset to from “what we sell” to “how we help”? What practices or processes can help employees at every level of the organization truly empathize with, and respond to, the challenges customers face? And, more importantly, how can organizations leverage that empathy and insight to improve decision making, unlock new business opportunities, and create more compelling and competitive customer experiences that bring those opportunities to life?

15 DEMYSTIFYING
DESIGN THINKING

Apr 07, 2018

Today’s reality demands innovation and empathy for the customer from businesses. Customers are not only looking for the best service but also the best experience. Design Thinking addresses all pressing concerns and questions and divides insurmountable tasks into smaller doable tasks. Statistics and market research can give you certain insights, but spending time with the end-user, the insights become far more tangible. Failing fast and quickly through prototyping helps you eliminate weak areas. Design thinking breaks your preconceptions of what a good solution would be and unleashing new undiscovered possibilities. Leading you to a more desirable and human solution.

In this webinar we investigate and understand the approach for Design Thinking. We also look at how organisations have applied Design thinking for digital transformation, strategy, customer focus, and all the more to transform processes using a human centred approach.

16 DESIGN THINKING
DESIGN FUTURES

Mar 14, 2018

Both Design Thinking and Futures Thinking try to understand uncertainties, though with differing line of vision. Future studies are oriented to macro scale (3-15 years) that occur in advance of actual outcomes, whereas Design Thinking is seen as developing products and services for today (1-3 years). Combining these two approaches and using common tools such as scenarios, trends analysis, mind maps and stories, the end point of design futures is to develop and implement futures scenarios from a designers’ point of view. This not only allows us to answer the question of how the world will be if this scenario happens and why is this scenario relevant, but also how can we implement this vision.

Design Futures methodology allows one to do this, by pushing the boundaries of both the technological and business aspects of innovation, and in turn develop a solution that not only is desirable, viable and feasible but also is responsible.

In this webinar, through a conversation between a design innovator and a futurist, we investigate how Design Futures approach helps companies to innovate for the future.

17 DESIGN THINKING – ACCELERATING
IDEATION USING INNOVATION

Feb 3, 2018

One of the critical phases in Design Thinking is the Develop phase which focuses on generating new ideas, sketching and storyboarding the same to test and validate the prototype. During the third stage of the Design Thinking process, designers are ready to start generating ideas. You’ve understood your users and their needs in the Empathize stage, and you’ve analyzed and synthesized your observations in the Define stage, and ended up with a human-centered problem statement. With this solid background yourself and your team members can start to ‘think outside the box’ to identify new solutions to the problem statement you’ve created, and you can start to look for alternative ways of viewing the problem.

At this stage we must use newer ways to generate solutions which are future ready. Innovation TRIZ comes in handy here to address this need. In this webinar we investigate how Design thinking – Ideation phase can be accelerated using Innovation TRIZ techniques.

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