Service Design Thinking
About This Course
Service design is the activity of planning and organising people, infrastructure, communication and material components of a service in order to improve its quality and the interaction between service provider and customers. The purpose of service design methodologies is to design according to the needs of customers or participants, so that the service is user-friendly, competitive and relevant to the customers.
Design Thinking is a methodology that is used to innovate and solve business problems. Service Design is about applying design thinking and design methodologies into material products.
Teams will be working on specific areas of interest during the entire session. The facilitator will share case studies and examples to demonstrate the application of various tools under Design Thinking.
Sudhindra V is the Chief Design Officer of IBM, India. He is the author of the book “Design Chronicles – Design is an attitude”.
In the field for over 18 years, he has been recognized for his work through awards including ‘Most Innovative Product’ by National Infocomm Awards in Singapore, a ‘Blue Elephant’ at Kyoorius, category best in interactive media Awards and Internet Advertising Awards. Previously, he was with SapientNitro as experience Design Director and established and nurtured the experience Design practice. He is an active interaction Design Association (IxDA) volunteer and was till recently the Regional Co-ordinator for IxDA Asia.
Uncover opportunities and hidden potential in your organization.
Learn the framework that helps build digital ecosystems.
Align various stakeholders and leaders towards a single purpose.
Create real business impact over sustained periods of time.
Create a culture of design and empathy in your organization.
Understand tools and techniques that are shaping the world today.
What will you Learn and Do At The Workshop
What is Service Design/Design Thinking for Services
Writing the Problem Statement.
Understanding Stakeholders and Users.
Personas, Empathy Maps.
Current Scenarios to identify pain points.
Ideation and Prioritization.
Future Scenarios and Moments of Max Impact.
Frequently Asked Questions
There is no eligibility criteria set for the course. But it is essential to come with an open mind and be OK with ambiguity.
Laptop is desirable to have but not mandatory. There are no other requirements – software or otherwise.
2 days (8 hours each day).
Case studies, detailed presentations in classroom, Individual and group exercises and playback, games and field research.
|Fee||Singaporeans / PRs*||Foreigners|
|SCS Member||S$ 802.00||S$ 1070.00|
|Guest||S$ 1070.00||S$ 1337.00|
Fast Facts About QAI
QAI is a leading global consulting and workforce development organization addressing Operational Excellence in knowledge intensive service organizations.
For More Information
Contact Us to arrange a call back on how our workshops can be of benefit to you and your organization.